Pastāsti draugiem par šo preci:
The Anatomy of Humbug: How to Think Differently About Advertising Paul Feldwick
The Anatomy of Humbug: How to Think Differently About Advertising
Paul Feldwick
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
256 pages, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2015. gada 28. februāris |
| ISBN13 | 9781784621926 |
| Izdevēji | Troubador Publishing |
| Lapas | 256 |
| Izmēri | 144 × 219 × 23 mm · 380 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim