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Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders Witold J. Henisz 1. izdevums
Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders
Witold J. Henisz
This book argues that the strategic management of relationships with external stakeholders – what the author calls 'Corporate Diplomacy' – creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.
223 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 1. jūlijs |
| ISBN13 | 9781783530557 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 203 |
| Izmēri | 236 × 165 × 16 mm · 472 g |
| Valoda | Angļu |