Engaging your Community through Active Strategic Marketing - Terry Kendrick - Grāmatas - Facet Publishing - 9781783303830 - 2021. gada 27. maijs
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Terry Kendrick
Engaging your Community through Active Strategic Marketing 1. izdevums

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Now more than ever, libraries must find ways to engage with their communities in order to demonstrate the value they create and deliver. Engaging your Community through Active Strategic Marketing is a comprehensive resource that provides an overview of best practice strategic marketing, with advice on how to implement effective marketing activities in libraries and information services with the best chance of success. It takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the library and information sector. It includes a set of tools and techniques to help reflection and progress towards effective marketing.

Whether it is raising awareness of resources, increasing library use or demonstrating value, this book will help libraries from all sectors achieve their goals, communicate their benefits and present a clear and consistent image.

224 pages

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2021. gada 27. maijs
Oriģinālā izdošanas datums 2020
ISBN13 9781783303830
Izdevēji Facet Publishing
Lapas 224
Izmēri 150 × 220 × 10 mm   ·   498 g   (Svars (aptuveni))
Valoda Angļu  

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