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Deep Knowledge of B2B Relationships Within and Across Borders - Advances in Business Marketing and Purchasing Arch G. Woodside-Roger Baxter
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Deep Knowledge of B2B Relationships Within and Across Borders - Advances in Business Marketing and Purchasing
Arch G. Woodside-Roger Baxter
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
380 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2013. gada 10. jūlijs |
| ISBN13 | 9781781908587 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 380 |
| Izmēri | 159 × 236 × 35 mm · 724 g |
| Valoda | Angļu |
| Redaktors | Baxter, Roger |
| Redaktors | Woodside, Arch G. |
