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Key Concepts in Marketing and Advertising Jonah C. Pardillo
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Key Concepts in Marketing and Advertising
Jonah C. Pardillo
Sheds light on various key terms used in marketing and advertising. In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels.
282 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2021. gada 30. decembris |
| ISBN13 | 9781774691540 |
| Izdevēji | Arcler Press |
| Lapas | 282 |
| Izmēri | 150 × 220 × 20 mm · 633 g |
