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The Marketing Research Playbook: Canadian Perspectives Polina Buchan
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The Marketing Research Playbook: Canadian Perspectives
Polina Buchan
Designed for students in Canadian marketing programs, this practical guide blends theory with real-world case studies and exercises. It covers market research fundamentals while navigating Canada’s unique landscape, cultural diversity, regulatory challenges, and emerging trends like AI and sustainable consumer behavior.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Tiks izlaists | 2026. gada 30. novembris |
| ISBN13 | 9781773385594 |
| Izdevēji | Canadian Scholars |
| Lapas | 258 |
| Izmēri | 254 × 203 × 15 mm · 808 g (Svars (aptuveni)) |
| Valoda | Angļu |
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