Mark S Walton

Crucial Creativity Mark S Walton

How Do You Reinvent Your Business or Career in the Wake of the COVID-19 Pandemic? Turn the Crisis into Opportunities for Generating Tomorrow's Success?

By early 2021, the COVID-19 crisis had shut down one in every four small businesses; iconic brands like Hertz, Neiman Marcus, Pier 1 and Ruby Tuesday had declared bankruptcy; tens of millions of Americans had lost their jobs, and hard-hit companies in a broad spectrum of industries were grappling with the long term uncertainties of a post-pandemic marketplace.

With any widespread economic recovery expected to take years, businesses of all sizes and professionals in many fields will need to become newly creative, or scale up their creativity to unprecedented heights-but how?

Crisscrossing the country to research this just-in-time book, Peabody award-winning journalist and Fortune 100 management consultant Mark S. Walton interviewed and explored the strategies of savvy business leaders, entrepreneurs, and career professionals who have faced down the COVID-19 pandemic and other crises before it.

In doing so, he uncovered no-nonsense answers to the tough question that so many of us are wrestling with today:

Is there a proven formula for reinventing your business or career when crisis strikes?
Where do you find the new ideas and opportunities you need to get underway?
Does it take special knowledge, skills or abilities to turn a crisis on its head?
What's the difference between pivoting and reinvention?

Crucial Creativity provides solid answers-not a series of theories, bromides, or platitudes, but a real world strategy that has been proven to work in the trenches of crisis, and can be implemented in your own business or career.

In the pages of this book, you will read about, and hear directly from people whose livelihoods and futures were imperiled by what seemed, at the moment, like insurmountable odds.

Some had businesses that were impacted by the COVID pandemic; some were forced to abandon career tracks or business plans that didn't pan out; some were fired from jobs or elected positions; others burned out, lost their customer base, or were betrayed by trusted colleagues.

In every instance, they found a way to leverage the strategy you'll discover in this book to create a fresh and prosperous tomorrow.