Gregory Brickner

Amos Ilgenfritz and the Ebb & Flow Gregory Brickner

What is the most crucial element in business? Most people think of things like sales or profits. The reality is a company can be profitable and also forced to close their doors. Heard the saying "cash is king"? It is more than a management cliche since cash flow is what drives a business. Some entrepreneurs have built huge enterprises without cash flow, but they had access to capital.... this is still cash! For any business to count on financing or capital infusions to stay in business is a dangerous game. In this book, I paint a fictional tale of Amos to explain cash flow. If you think you won't be able to relate, give it a chance. Sure, you may have different products and different general ledger accounts, but all business comes down to cash in and cash out. Your company might use different terminology, but I promise that you will gain a new understanding of cash flow, whether you work in a finance/accounting role or as a manager of a business operation. Now hit the button to buy, and let's start a cash flow journey.