Phyllis Williams-Strawder

Target The Right Market Phyllis Williams-Strawder

You need to go after the customers/clients you want instead of settling for the ones that come to you. Market Research is about meeting your customers where they are instead of waiting for them to come to you. It shows that you will go the extra mile to get to know your customers/clients, address their problems and offer a solution. Breakdown the beast that is market research begins with an assessment so you know how much you know about your customers/clients. You will get tools to help you uncover your target market piece by piece. No complicated formulas or long drawn out stuff that may bore you. All you need is a good look at what you have to offer and the best way to get it into the hands of those who need it. This is not market research for dummies so you won't have to read through 300-pages of the author promoting his other work. And I don't know if there is an Idiot's Guide To Market Research. Because you want your clients to benefit from what you have to off, you have to invoke personalization into building personas. Segmentation based on demographics, geographic, psychographics and behavior are keys to creating the personalization factor. This is especially true for solopreneurs who plan to growth their business and hire staff. I don't want anyone feeling like because they currently can't hire a Certified Business Coach to help them strategize their grow, there is no reason they can't the information. One thing about entrepreneurship is that it requires to to be resourceful and this book gives your the information you need and the tools to do market research and uncover your target market regardless of the product you sell.