Pedro Bartolo

Japanese Videogames Pedro Bartolo

What if Japanese console game publishers could generate the same amount of profits that Western companies do?


During the past decade, videogames have taken the entertainment industry by storm. What was once a simple afterschool pastime has rapidly transformed into a multibillion-dollar industry, playing host to multimillion-dollar professional eSports competitions, and propelling the latest technologies to new, unforeseen heights. But not everyone is reaping the benefits from this fruitful era of gaming.


Author Pedro Bártolo takes a close look at the Japanese industry's status quo and examines why they are no longer keeping up with the Western world, financially speaking. What were once titans, Nintendo, Bandai Namco, and Square Enix have become victims to the westernization of game development and design. Unable to foresee and cope with emerging market and consumer trends, Japanese publishers have repeatedly failed to realize that the problem does not lie with their games but with their Marketing.


In this in-depth business and marketing work, achieved after 2 full years of research, Pedro Bártolo dissects the current issues the Japanese gaming industry is facing and tries to answer the question that all Japanese videogame publishers need to be asking themselves: What can Japan do to regain its leadership position?


After having identified many of the causes explaining why Japanese videogames are selling less in the West since 2007, Pedro Bártolo shares his view on how Japanese publishers can successfully launch their games and increase their customer base overseas. Explaining why France is key to the prosperity of Japanese videogames and revealing concrete and immediately applicable solutions.


Whether you are a publishing or a development company, if you do business in Europe or the United States, or are considering expanding into those territories and markets, this book is for you.


This research is aimed at Japanese professionals only, but if you are interested in the subject, I have made it accessible enough for people outside the industry. You can also visit the website Japanesevideogames.com for more information.


Japanese version of the book coming soon. Japanesevideogames.com website in the works to supplement and expand on the book's content.


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