Ajit Singh

Social Commerce Simply In Depth Ajit Singh

? The electronic commerce (or e-commerce) can be broadly defined as "the buying and selling of products, services and information conducted by electronic means".
? Even today, several years after the Internet revolution, this area continues to rise discussions and to leave a sense of confusion and misunderstanding, also because of the many disciplines involved and the multiple contexts in which the term is used.
? Therefore, it is necessary to further clarify the different themes developed around the electronic commerce, analyzing characteristics, approaches and classifications in order to have an overall view. This is the right premise to look at future developments of this phenomenon. In fact, taking advantage from new Web tools, as well as from social media impact on everyday life, the e-commerce is evolving toward a new form of commerce, the social commerce. A particular application of social commerce is represented by F-commerce, otherwise known as electronic commerce via Facebook.
? Therefore, the aim of this book is to analyze the characteristics of e-commerce, starting from the implementation stages and the factors that have supported the Internet penetration across the world. After analyzing the main steps taken in this area up to the present, the book will focus the attention on the way in which ITCs enable a new form of commerce referred to as Social Commerce. The purpose is to show how Web technology and Social Media have created new way to communicate, collaborate and share content: an increasing number of people is inclined to cultivate virtual social relationships and virtual life.