Gerard Lamar Witman Jr

Auggie Life Gerard Lamar Witman Jr

"Auggie, the world's first wearable device positioned to appeal to the masses is unlike the clunky alternatives currently on the market. Auggie will enter as a wearable fashion accessory targeting young technological savvy consumers who are looking for new ways to access information on the go and who want to look cool."This hypothetical start-up plan was compiled as the final capstone project for graduation by Gerard L. Witman Jr. It uses current research and analysis techniques to better understand the feasibility of wearable devices in the current marketplace. Auggie is a fake augmented reality company that seeks to position fashionable alternatives to the current wearable augmented reality devices. Augmented Reality Sunglasses. Additionally, the project proposes steps for Auggie to become first to market with physical devices through rapid innovation, then transition to a digital marketplace once the wearable market becomes saturated. This project was never meant to become a viable business plan, however, aspects of the information within the document could help position others who have the determination and capital backing to make augmented reality cost-effective and sustainable. Author's Note: I believe that the new digital frontier for marketing is through augmented reality. Rapidly accessing information and displaying back to the user will become as natural as listening to the radio or watching television. The brave new innovators, artists, and marketers to embrace this technology will shape both the physical and virtual world into something we can only yet imagine.