Olivia Johnson

A Modern Approach to Entrepreneurship and Small Business Management Olivia Johnson

Entrepreneurship is the process of designing, launching and managing a business. The concept of entrepreneurship may be extended to encompass the capacity to identify a business opportunity, acquire and deploy the necessary resources to develop and manage a venture with the associated risks. Most entrepreneurial ventures often start as a small business with the owner alone managing operations, or involving a small team of employees. These small businesses offer an innovative service, process or product. An entrepreneurship is successful if there are situations or opportunities for combining resources to generate profit, and people and resources are efficiently organized. Entrepreneurship can extend in scope from for-profit businesses to social entrepreneurship. It may also range in scale from solo and part-time projects, to large-scale initiatives involving the creation of many jobs. This book elucidates the innovative models around prospective developments with respect to entrepreneurship. It is a compilation of chapters that discuss the most vital concepts and emerging trends in the field of small business management. This book, with its detailed analyses and data, will prove immensely beneficial to professionals and students involved in this area at various levels.