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Antecedents and Outcomes of Employee-Based Brand Equity
Antecedents and Outcomes of Employee-Based Brand Equity
Explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective.
300 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2022. gada 17. jūnijs |
| ISBN13 | 9781668436226 |
| Izdevēji | IGI Global |
| Lapas | 300 |
| Izmēri | 150 × 220 × 10 mm · 752 g |
| Valoda | Angļu |
| Redaktors | Abrar, Muhammad |
| Redaktors | Alaverdov, Emilia |
| Redaktors | Bari, Muhammad Waseem |