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The Brand Gpa: Making the Grade with Your Customers Josh Grau
The Brand Gpa: Making the Grade with Your Customers
Josh Grau
If your customers could give you a grade, do you know what it would be? That's where The Brand GPA comes in. It's a new way to measure the health of your brand through the lens of the customer experience - while also redefining what brand should mean. Because here's the uncomfortable truth: brand has a brand perception problem.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Tiks izlaists | 2026. gada 10. decembris |
| ISBN13 | 9781639081929 |
| Izdevēji | Greenleaf Book Group LLC |
| Lapas | 312 |
| Izmēri | 150 × 220 × 20 mm · 494 g |