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Stand Out!!: The Secrets of Branding for a New Generation Brian McGurk
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Stand Out!!: The Secrets of Branding for a New Generation
Brian McGurk
Uncovers the secrets of brand success and explores less travelled paths in the world of branding. The book uncovers the secrets of brand success; introduces ‘Generation B’ - today’s generation of brand natives; challenges current paradigms; reveals the roots and rationale of financial brand valuation; and presents popular valuation methods.
178 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 30. novembris |
| ISBN13 | 9781637421239 |
| Izdevēji | Business Expert Press |
| Lapas | 178 |
| Izmēri | 152 × 228 × 12 mm · 254 g |
| Valoda | Angļu |
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