Pastāsti draugiem par šo preci:
MetricsMan: It Doesn't Count Unless You Can Count It Don Bartholomew
MetricsMan: It Doesn't Count Unless You Can Count It
Don Bartholomew
Presents opinions, insights, and best practices of public relations and social media research and measurement. The book discusses the evolution of measurement, RoI, the Barcelona Principles, social media measurement, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the PR profession.
207 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 30. maijs |
| ISBN13 | 9781631575211 |
| Izdevēji | Business Expert Press |
| Lapas | 207 |
| Izmēri | 230 × 155 × 14 mm · 338 g |
| Valoda | Angļu |
| Redaktors | Chen, Zifei Fay |