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Service Innovation Anders Gustafsson
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Service Innovation
Anders Gustafsson
Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, this book develops a model of service innovation and develop guidelines for what is required from the organizational perspective.
174 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 30. aprīlis |
| ISBN13 | 9781631574955 |
| Izdevēji | Business Expert Press |
| Lapas | 174 |
| Izmēri | 152 × 228 × 10 mm · 254 g |
| Valoda | Angļu |
Vairāk no Anders Gustafsson
Rādīt visu![Cover for Anders Gustafsson · Conjoint Measurement: Methods and Applications (Paperback Book) [Softcover reprint of hardcover 4th ed. 2007 edition] (2010)](https://imusic.b-cdn.net/images/item/original/561/9783642090561.jpg?anders-gustafsson-2010-conjoint-measurement-methods-and-applications-paperback-book&class=scaled&v=1441643467)
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Skatīt visus Anders Gustafsson ( piem., Paperback Book , Book , Hardcover Book un DVD )