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#Share: How to Mobilize Social Word of Mouth (sWOM) Natalie T. Wood
#Share: How to Mobilize Social Word of Mouth (sWOM)
Natalie T. Wood
Examines the influence of social word of mouth (sWOM) and provides guidance on how to operationalize its growing power. The goal is to bring together industry best practices and academic research to help construct social media content that speaks with your brand voice, stimulates engagement, and inspires consumers to share.
242 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2017. gada 28. februāris |
| ISBN13 | 9781631574412 |
| Izdevēji | Business Expert Press |
| Lapas | 242 |
| Izmēri | 152 × 228 × 13 mm · 345 g |
| Valoda | Angļu |