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R U #SoLoMo Ready?: Consumers and Brands in the Digital Era Stavros Papakonstantinidis
R U #SoLoMo Ready?: Consumers and Brands in the Digital Era
Stavros Papakonstantinidis
In today's highly cluttered digital marketing environment there is a great need for marketers to fully comprehend a new breed of consumers. This book introduces the rising trend of SoLoMo consumers who embrace an omnichannel marketing approach
180 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 30. janvāris |
| ISBN13 | 9781631572562 |
| Izdevēji | Business Expert Press |
| Lapas | 180 |
| Izmēri | 152 × 228 × 6 mm · 172 g |
| Valoda | Angļu |