Pastāsti draugiem par šo preci:
How to Write a Good Advertisement Victor O Schwab
Mūsu klienti saka:
Pieejams arī kā:
How to Write a Good Advertisement
Victor O Schwab
2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 5. oktobris |
| ISBN13 | 9781614278863 |
| Izdevēji | Martino Fine Books |
| Lapas | 252 |
| Izmēri | 156 × 234 × 14 mm · 435 g |
| Valoda | Angļu |
Vairāk no Victor O Schwab
Rādīt visu
Vairāk no šīs sērijas
Vairāk no tā paša izdevēja
Skatīt visus Victor O Schwab ( piem., Paperback Book un Hardcover Book )