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Global Brand Power: Leveraging Branding for Long-Term Growth Barbara E. Kahn
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Global Brand Power: Leveraging Branding for Long-Term Growth
Barbara E. Kahn
Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estee Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.
134 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 5. marts |
| ISBN13 | 9781613630266 |
| Izdevēji | Wharton Digital Press |
| Lapas | 132 |
| Izmēri | 216 × 142 × 13 mm · 192 g |
| Valoda | Angļu |
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