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Leading the Narrative: The Case for Strategic Communicaton Mari K. Eder
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Leading the Narrative: The Case for Strategic Communicaton
Mari K. Eder
The Strategy of Communication is a primer on the art and science of strategic communication, covering the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning.
192 pages, photo section
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2011. gada 15. decembris |
| ISBN13 | 9781612510477 |
| Izdevēji | Naval Institute Press |
| Lapas | 192 |
| Izmēri | 234 × 156 × 17 mm · 372 g |
| Valoda | Angļu |
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