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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation David Michaelson Second edition
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
David Michaelson
Provides an understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, the book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
286 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 23. maijs |
| ISBN13 | 9781606499849 |
| Izdevēji | Business Expert Press |
| Lapas | 286 |
| Izmēri | 230 × 154 × 19 mm · 385 g |
| Valoda | Angļu |
| Ieguldītājs | Institute for Public Relations |