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Fostering Brand Community Through Social Media Jr. William F. Humphrey
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Fostering Brand Community Through Social Media
Jr. William F. Humphrey
Focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities.
90 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 28. februāris |
| ISBN13 | 9781606499405 |
| Izdevēji | Business Expert Press |
| Lapas | 90 |
| Izmēri | 152 × 228 × 5 mm · 145 g |
| Valoda | Angļu |
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