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An Overview of the Public Relations Function Shannon A. Bowen
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An Overview of the Public Relations Function
Shannon A. Bowen
Provides an executive overview of public relations with a focus on what managers need to know to master the function quickly and effectively. In this title, the author brings the topic of public relations management our research and academic knowledge in the areas of business management and strategy, marketing, public relations, and more.
186 pages, b&w illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 15. aprīlis |
| ISBN13 | 9781606490990 |
| Izdevēji | Business Expert Press |
| Lapas | 186 |
| Izmēri | 152 × 229 × 9 mm · 272 g |
| Valoda | Angļu |
