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Developing Winning Brand Strategies Lars Finskud
Developing Winning Brand Strategies
Lars Finskud
Provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. This title introduces relationships between branding, strategy, and corporate performance.
104 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2009. gada 1. jūnijs |
| ISBN13 | 9781606490433 |
| Izdevēji | Business Expert Press |
| Lapas | 104 |
| Izmēri | 229 × 153 × 6 mm · 163 g |
| Valoda | Angļu |