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Scientific Advertising Claude Hopkins
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Scientific Advertising
Claude Hopkins
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 12. februāris |
| ISBN13 | 9781603866361 |
| Izdevēji | Merchant Books |
| Lapas | 88 |
| Izmēri | 154 × 230 × 6 mm · 144 g |
| Valoda | Angļu |
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![Cover for Claude Hopkins · My Life in Advertising and Scientific Advertising (Paperback Book) [Ed edition] (1966)](https://imusic.b-cdn.net/images/item/original/013/9780844231013.jpg?claude-hopkins-1966-my-life-in-advertising-and-scientific-advertising-paperback-book&class=scaled&v=1447592323)
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