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Promotion Dynamics - Foundations and Trends® in Marketing Scott A. Neslin
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Promotion Dynamics - Foundations and Trends® in Marketing
Scott A. Neslin
Presents a comprehensive overview of the various dynamic effects of promotions. To keep the discussion centred on a common theme, the authors focus in particular on the dynamic effects of price promotions (rather than non-price promotions) offered to consumers (rather than to the trade or to sales force).
108 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2009. gada 11. novembris |
| ISBN13 | 9781601982803 |
| Izdevēji | now publishers Inc |
| Lapas | 108 |
| Izmēri | 157 × 234 × 6 mm · 163 g |
| Valoda | Angļu |
