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Brand Attachment: Construct, Consequences and Causes - Foundations and Trends (R) in Marketing C. Whan Park
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Brand Attachment: Construct, Consequences and Causes - Foundations and Trends (R) in Marketing
C. Whan Park
Provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of brand attachment and differentiate it from other constructs arguing that brand attachment is critical to outcome variables that underscore the brand's value to the firm.
52 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2008. gada 12. janvāris |
| ISBN13 | 9781601981004 |
| Izdevēji | now publishers Inc |
| Lapas | 52 |
| Izmēri | 161 × 235 × 3 mm · 86 g |
| Valoda | Angļu |
