Robert W. Bly

The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar Robert W. Bly Second edition

Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.