Steven P. Macgregor

Higher Creativity for Virtual Teams: Developing Platforms for Co-creation (Premier Reference) Steven P. Macgregor

Virtual teams constitute a relatively new knowledge area that has risen from two recent changes: the globalization of industry and markets, and advances in information communication technology tools. Continual technological advancement is set against a backdrop of international mergers, take-overs, and alliances, which invariably leads to more distributed collaboration, both formal and informal. The concept of creativity is often at the core of such proactive decisions. Higher Creativity for Virtual Teams: Developing Platforms for Co-Creation presents advanced research on the concept of creativity using virtual teams, demonstrating a specific focus and application for virtual teams. This book presents tools, processes, and frameworks to advance the overall concept that leveraging ideas from different locations in an organization and within extended networks is based on creativity, which can deliver innovation.