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Married to the Brand: Why Consumers Bond With Some Brands for Life William J. McEwen
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Married to the Brand: Why Consumers Bond With Some Brands for Life
William J. McEwen
Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others.
210 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2005. gada 1. novembris |
| ISBN13 | 9781595620057 |
| Izdevēji | Gallup Press |
| Lapas | 144 |
| Izmēri | 237 × 158 × 21 mm · 398 g |
| Valoda | Angļu |
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