The Ten Commandments for Business Failure - Donald R. Keough - Grāmatas - Penguin Putnam Inc - 9781591844136 - 2011. gada 28. jūnijs
Ja vāks un nosaukums nesakrīt, pareizs ir nosaukums

The Ten Commandments for Business Failure Reprint edition

Cena
€ 13,49

Pasūtīts no attālās noliktavas

Paredzamā piegāde . gada 21. aug. - . gada 15. sept.
Saņemiet paziņojumus par jauniem Donald R. Keough izdevumiem
Pievienot savam iMusic vēlmju sarakstam

Not rated yet

Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.

Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.

This light-hearted “how-not-to? book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.

As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.?


208 pages

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2011. gada 28. jūnijs
ISBN13 9781591844136
Izdevēji Penguin Putnam Inc
Lapas 208
Izmēri 196 × 129 × 16 mm   ·   167 g
Valoda Angļu  

Vairāk no tā paša izdevēja