Buzzmarketing: Get People to Talk About Your Stuff - Mark Hughes - Grāmatas - Penguin Putnam Inc - 9781591842132 - 2008. gada 1. maijs
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Mark Hughes
Buzzmarketing: Get People to Talk About Your Stuff

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?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.?
?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing?which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

256 pages

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2008. gada 1. maijs
ISBN13 9781591842132
Izdevēji Penguin Putnam Inc
Lapas 256
Izmēri 139 × 215 × 210 mm   ·   226 g
Valoda Angļu  

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