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Blue ocean strategy - how to create uncontested market space and make the c W. Chan Kim
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Blue ocean strategy - how to create uncontested market space and make the c
W. Chan Kim
Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth.
256 pages, Illustrations
| Mediji | Grāmatas Bound Book (Grāmata ar cieto vāku un augstas kvalitātes muguriņu) |
| Izlaists | 2005 |
| ISBN13 | 9781591396192 |
| Izdevēji | BookHouse Editions |
| Lapas | 256 |
| Izmēri | 164 × 242 × 24 mm · 574 g |
| Valoda | Angļu |
