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Manage For Profit, Not For Market Share: A Guide to Greater Profits In Highly Contested Markets Hermann Simon
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Manage For Profit, Not For Market Share: A Guide to Greater Profits In Highly Contested Markets
Hermann Simon
Contends that companies can extract a profit potential of 1 - 3 per cent of revenue by pursuing a profit, rather than a market share, orientation. Based on consulting work, this book lays out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.
240 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2006. gada 1. aprīlis |
| ISBN13 | 9781591395263 |
| Izdevēji | Harvard Business Review Press |
| Lapas | 240 |
| Izmēri | 162 × 241 × 23 mm · 497 g |
| Valoda | Angļu |
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