Hope Bohanec

The Humane Hoax: Essays Exposing the Myth of Happy Meat, Humane Dairy, and Ethical Eggs Hope Bohanec

As consumers become increasingly aware of the animal agriculture industry's cruelty and environmental devastation, clever industry marketers are adapting with alternative “humane” and “sustainable” labelling and marketing campaigns. The term “humane hoax” is gaining traction in animal advocacy circles, defined as new language and labels in animal product marketing that convey a false narrative of