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Consumer Psychology in Behavioral Perspective Gordon Foxall
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Consumer Psychology in Behavioral Perspective
Gordon Foxall
This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do. The book makes a major new contribution to our understanding of consumer decision-making.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2004. gada 1. decembris |
| ISBN13 | 9781587982408 |
| Izdevēji | Beard Books |
| Lapas | 244 |
| Izmēri | 138 × 16 × 213 mm · 335 g |
| Valoda | Angļu |
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