Selling Sin: The Marketing of Socially Unacceptable Products, 2nd Edition - D. Kirk Davidson - Grāmatas - ABC-CLIO - 9781567206456 - 2003. gada 30. decembris

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D. Kirk Davidson
Selling Sin: The Marketing of Socially Unacceptable Products, 2nd Edition D. Kirk Davidson 2 Revised edition

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Selling Sin: The Marketing of Socially Unacceptable Products, 2nd Edition

D. Kirk Davidson

2 Revised edition

Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition.

246 pages, bibliography, index

Mediji	Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists	2003. gada 30. decembris
ISBN13	9781567206456
Izdevēji	ABC-CLIO
Lapas	264
Izmēri	160 × 240 × 20 mm · 421 g
Valoda	Angļu

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