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Lifestyle Marketing: Reaching the New American Consumer Ronald D. Michman
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Lifestyle Marketing: Reaching the New American Consumer
Ronald D. Michman
Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.
241 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2003. gada 30. oktobris |
| ISBN13 | 9781567206401 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 256 |
| Izmēri | 159 × 235 × 32 mm · 539 g |
| Valoda | Angļu |
![Cover for Ronald D. Michman · Polymer Analysis / Polymer Theory - Advances in Polymer Science (Hardcover Book) [2005 edition] (2005)](https://imusic.b-cdn.net/images/item/original/482/9783540255482.jpg?ronald-d-michman-2005-polymer-analysis-polymer-theory-advances-in-polymer-science-hardcover-book&class=scaled&v=1408380395)
