Pastāsti draugiem par šo preci:
Customer Fraud and Business Responses: Let the Marketer Beware Kelly T. Tian
Customer Fraud and Business Responses: Let the Marketer Beware
Kelly T. Tian
From remarkably frank and credible responses to their comprehensive research questionnaire, Tian and Keep provide a unique, wide ranging catalogue of frauds that customers perpetrate on businesses--and what marketers can do to combat it.
272 pages, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2001. gada 30. decembris |
| ISBN13 | 9781567203875 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 272 |
| Izmēri | 152 × 229 × 19 mm · 571 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim