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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence Alf H. Walle
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence
Alf H. Walle
Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis.
264 pages, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2000. gada 30. oktobris |
| ISBN13 | 9781567203660 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 264 |
| Izmēri | 156 × 235 × 15 mm · 607 g |
| Valoda | Angļu |
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