Pastāsti draugiem par šo preci:
Motigraphics: The Analysis and Measurement of Human Motivations in Marketing Richard C. Maddock
Motigraphics: The Analysis and Measurement of Human Motivations in Marketing
Richard C. Maddock
For consumers, because motives are the most important dimension of human behavior, motives lead directly to decisions, and decisions lead directly to purchasing behavior.
300 pages, index
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2000. gada 30. janvāris |
| ISBN13 | 9781567202847 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 320 |
| Izmēri | 155 × 235 × 32 mm · 653 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim