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Images That Work: Creating Successful Messages in Marketing and High Stakes Communication J. Roland Giardetti
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Images That Work: Creating Successful Messages in Marketing and High Stakes Communication
J. Roland Giardetti
Oller and Giardetti provide a simple, comprehensive, and fully consistent theory to explain why some messages and images communicate more effectively than others — and then show specialists in advertising, marketing, and high stake communications how to apply the theory in their work.
235 pages, index
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1999. gada 30. jūnijs |
| ISBN13 | 9781567201840 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 256 |
| Izmēri | 156 × 235 × 26 mm · 589 g |
| Valoda | Angļu |
