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The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications Allan Reddy 2nd Printing edition
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The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications
Allan Reddy
Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing.
176 pages
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