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Ethics and Manipulation in Advertising: Answering a Flawed Indictment Michael J. Phillips
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Ethics and Manipulation in Advertising: Answering a Flawed Indictment
Michael J. Phillips
Critics of advertising have argued that it is bad because it manipulates and therefore it should be reined in with political controls. Here it is argued that the power of advertising has been vastly overrated. Exploring empirical evidence, this is a study of advertising's efficacy and morality.
200 pages, bibliography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1997. gada 25. jūnijs |
| ISBN13 | 9781567200638 |
| Izdevēji | ABC-CLIO |
| Lapas | 224 |
| Izmēri | 155 × 235 × 23 mm · 530 g |
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