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Marketing Japanese Style Paul Herbig
Marketing Japanese Style
Paul Herbig
The Japanese are not the world's greatest marketers. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers.
310 pages, 1, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1995. gada 20. novembris |
| ISBN13 | 9781567200096 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 312 |
| Izmēri | 156 × 235 × 19 mm · 671 g |
| Valoda | Angļu |
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