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Multi-Channel Retailing Lynda Rose Poloian
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Multi-Channel Retailing
Lynda Rose Poloian
The advent of the Internet has added another dimension to the way that merchandise reaches consumers. Integrating this technology with traditional retailing methods has become the dominant retail model. This book explains the principles of e-retailing and its relationship with conventional retail methods.
448 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2009. gada 1. decembris |
| ISBN13 | 9781563676307 |
| Izdevēji | Bloomsbury Publishing PLC |
| Lapas | 448 |
| Izmēri | 189 × 235 × 24 mm · 784 g |
