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Strategic Alliances: Formation, Implementation, and Evolution Lorange, Peter (President of the Norwegian School of Management and IMD, Lausanne)
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Strategic Alliances: Formation, Implementation, and Evolution
Lorange, Peter (President of the Norwegian School of Management and IMD, Lausanne)
Strategic alliances are becoming increasingly important as a long--term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies.
304 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1993. gada 15. decembris |
| ISBN13 | 9781557864970 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 304 |
| Izmēri | 228 × 151 × 26 mm · 467 g |
| Valoda | Angļu |
